AI is Personal: Staying Relevant in the Events Industry

The business events industry is at a turning point with AI. Phase 2 of the Soundings AI Impact on the Workforce Study reveals where adoption stands today and introduces AI Engagement Personas—a framework to understand individual mindsets and identify readiness or gaps.

Learn how AI adoption is shaped by people, not just tools, and how understanding your AI "type” can help build confidence, align teams, and keep your organization relevant.

Learning Outcomes:

• Understand where the business events industry stands with AI adoption and why it matters for staying competitive
• Recognize how individual mindsets shape AI readiness, resistance, and adoption and how that affects team performance and customer outcomes
• Apply persona-based strategies to take your next step, personally and as a team, to stay relevant in the events industry